How

Jo Bear was the nickname of the company creator who started her career working in Costume Departments, on period Films and TV series such as "Suffragette", "The King" or "The Crown”. (see Jo Beart-Albrecht Costume Assistant IMDB link) 

The shoe story started in 2018, while working on medieval films, shooting battles in the mud with period boots falling apart and hundreds of modern combat boots being bought to assure actors, stunts, and supporting artist’s safety. The need for a broader choice of historically accurate, good quality, comfortable, weather resistant and affordable shoes became obvious. There had to be a better solution, both camera friendly and comfortable!

Jo remembered the sturdy work boots of the Alentejo region of Portugal which prompted the quest to drive around remote locations throughout the country, researching footwear manufacturers. This uncovered a whole world of artisans and craftsmanship